Here’s Why Your Physician Side Gig Isn’t Making Money (And What to Do Instead)
Physician side gigs. It’s all the rage right now. And rightfully so. But why is making a profit such a struggle for so many? Physician side gigs. It’s all the rage right now. And rightfully so. In my own personal experience, I’ve found some of the work I’ve done as...
Social Media LIVE Streaming Pre-recorded Video!
Social media LIVE streaming is something we see on a daily basis while scrolling through our newsfeeds, whether it be on Facebook, Twitter or Instagram. And, most people realize that video enjoys preferred status in many of the social media algorithms, so it's more...
Professional Branding – what it is and what it isn’t
What is professional branding? Most people think of branding is a marketing concept, but in my view it is really a communication tool. Your brand influences your professional reputation, and you can influence that reputation by making sure your best achievements are...
Does Someone Else Already Own Your Website? The Scary Truth About Cybersquatting
Does someone else already own your website or domain name*? Doctors, if you don't already have a website with your name as the domain name, or if you haven't at least purchased your domain name, it may be too late. Lots of colleagues and clients are telling me that...
Does Social Media Influence your Search Engine Site Rank?
Social media and SEO. Social shares, social backlinks - what do they do for your website, if anything? There's always been a fair amount of controversy over whether social media influences your site credibility and search engine rank. I've got answers for you, and...
8 Simple and Powerful Branding Tips from The Elf on A Shelf
Branding tips to help you advance your career or build your business - I have them for you in this fun, short video. Professional branding is more important than ever. No matter your career goals, have an effective personal brand is one of the best tools for...
Three Social Media Mistakes That ‘Slow Your Grow’
For many in the healthcare social media community, platform growth is a key goal. Doctors and other healthcare leaders want to have more visibility and a broader network, and that requires more followers and fans interacting with their social media accounts. Yet for...
How Social Media Amplifies, Unites, and Inspires – The Brave Enough 2018 Case Study
Women in medicine. Gender parity. #HeForShe. Imposter Syndrome. Career advice. Networking. Mentorship. Sponsorship. Professional Development. Confidence. Know your worth, and be sure to tell other people! These are the themes of the recent Brave Enough 2018...
Build Your Brand Without A Website
Can you build your brand without a website? Many entrepreneurs want to establish a brand but don't have a website yet. It's definitely possible to begin to build your brand without a website. Eventually, you'll probably want one, but in the meantime, you can use...
Five Tips To Maximize Your Live Videos on Social Media
5 keys to maximize ROI on your social media videos: These are so simple, but many people neglect them. It's so important to frame up what you intend to deliver, why you have the authority to give advice on this topic, acknowledge your audience, and invite the most...
The Best Equipment for Going Live on Facebook or Instagram
Do you need anything special for great-looking video on Facebook, Instagram, YouTube, IGTV, and even Twitter? I guess because I find it easier to go live than to carefully write a post, I prefer to just get on and give my unfiltered thoughts. So, people ask me this...
Responding to Bad Reviews Online: What to Do and What NOT to Do!
What should you do when you get a bad review or negative press online? For physicians, bad online reviews are a real problem and pose a significant repetitional threat. There are literally hundreds of healthcare review websites that contain doctor ratings. Most of...
Personal Branding for Physicians: What, Why, and How to Get it Right
Personal branding and professional branding for physicians were big themes at this past American Society of Anesthesiologists Annual Meeting, showing up in a variety of sessions. In some cases, the focus on professional branding was explicit, as in the aptly titled...
Smart Professional Branding or Letting Bias Win?
Professional branding is critical for success in today’s world, whether in medicine, business, or any other discipline. When you clearly articulate the elements of your professional brand, you can bring clarity around your work and your career aspirations in an...
Better Presentations: Ten Tips for Physician Speakers
Whether you speak as a routine part of your job, or you're a paid professional speaker (or want to be), you know that public speaking is one of the most important skills that visible leaders must master. There's no better way to establish expertise and solidify your...
Make Guilt Irrelevant and Get Your Priorities Straight
Guilt is in the spotlight. Check out the conversations among professionals struggling to achieve balance in their lives. There’s a huge acknowledgment that guilt drives our detrimental decisions. We make decisions to take on extra work, neglect family needs, and...
Is it OK to Photograph and Tweet a Speaker’s Slides?
It's surprising that the debate continues - is photographing and tweeting a speaker's slides a DO or a DON'T? What's the best practice for tweeting a meeting? If you don't know the speaker's social media handles, or they don't have an account (gasp!), how do you give...
Show Up and Be Seen: A Modern Guide to Better Professional Visibility
It’s been said that 80% of success is showing up, but that’s simply not true. Showing up is not enough. Showing up reliably and giving your best is not enough. You’ve got to be seen showing up. So, how do you raise your professional visibility and get noticed at...