Comprehensive and efficient physician-centric digital strategy for serious professionals.
There are many critical reasons that modern physicians simply must be online. You’re probably way behind. We can fix that.
As a physician leader, you may want to:
-
recruit better candidates to your practice
-
establish expertise and credibility for yourself or your group
-
get breaking research and healthcare news in real time
-
know what your patients are reading online
-
find research collaborators, get research inspiration
-
educate the public
-
increase the effectiveness of your political advocacy
-
manage your online reputation
This course is for healthcare leaders who
1) recognize the need to control their online presence, and
2) need a strategic plan aligned with organizational and professional goals, but:
-
don’t have the time to learn or dedicate to implementation
-
don’t know that they can easily change what google displays about them
-
lack critical knowledge about search engine optimization
-
can’t afford to make mistakes that live forever on the internet
Don’t waste time or take risks.
You’ll get a step by step formula for success AND a roadmap to prevent blunders that hurt your professional credibility.
Here’s a preview of the curriculum, which includes live sessions and go-at-your-pace modules:
My fast and easy “get started” action plan, including
-
The 4 absolute minimum steps to take immediately
-
Step-by-step walk through for setting up a professional social media account: zero prior experience needed
-
Avoiding the three common mistakes that are health care social media “never events”
Best practices for creating a professional and consistent web identity
-
Crafting a compelling value proposition for your profile/bio
-
Ensuring consistency across platforms, and why it is important
-
What to include (and what to never do!) on your profile
Connecting with others and making an impact
-
Simple, no-fail growth strategy – an exact blueprint for your success
-
Getting the right followers – targeted to your goals
-
Etiquette and use – “alphabet soup” explained
-
Harnessing hashtags and influencers
Sounds like a lot to do? It isn’t!
I include these free bonuses to show you exactly how to automate and simplify the process, to get maximum impact in minimal time:
-
Blogging without starting a blog; web presence without a website
-
(Almost) effortless platform growth techniques
-
Strategic analytics to easily measure your influence and monitor engagement
-
Productivity secrets to get a week’s worth of work done in just minutes
-
Best practice guidelines to increase how often people read and share your content
Request enrollment information by clicking here
Why did I create this course? Frankly, I get so many requests from colleagues and other physicians to help them get social media savvy. I’ve already devoted countless hours to this, because I believe it is so important. With such tremendous demand, I simply don’t have enough hours to volunteer, and I can’t keep up with one-on-one consulting for everyone who wants it (though I do still offer that on a limited basis – email me if you are interested). The right social media and web strategy will amplify the impact of your expertise, whether to advance a healthcare cause or your own career – or both!